The Morocco international is set to arrive at Stamford Bridge after the end of the current season and Poyet believes the deal is an astute piece of business for the Blues.
‘I thought last year he was outstanding, every time he got the ball you thought something would happen with creating chances and scoring goals,’ said the Uruguayan.
‘He is more individual than I was! He is more direct but he always tries to affect the offensive play of the team which is exciting for people. When people go to watch football, they pay to watch teams win but also see something special.
‘I think he is that kind of player to bring something to excite people in the stands to get people buying tickets.’
Poyet did sound a note of caution on the tricky transition from Dutch football to the Premier League.
‘We can go through 20 names of players that perform at an incredible level in Holland with a few playing very well in England but the majority didn’t,’ he said.
‘It depends on how quickly he adapts to football and life in England.’
